Often times technology out runs our ability or time to design it appropriately. Self-checkout lanes are becoming increasingly common at supermarkets. These systems are meant to speed up the process of exiting the grocery store and leave the consumer feeling empowered, but because of incongruous layout and confusing design they wind up defeating their own purpose.
My redesigned self-checkout lane is aimed at a seamless experience. 1- Scan, 2- Pay, 3- Bag. When the customer approaches area #1 they can place their groceries on the counter space provided, while reading the large print directions printed there in color-coded orange. The same instructions are posted digitally on the checkout screen above the scanner.
Unlike the current lanes, the flow of this design is continuously left to right. The customer scans their items, then moves down to pay for them while the next customer can begin unloading their cart. At area #2 the customer pays for their items, gets their receipt then moves right to #3 to bag their groceries and the next customer behind them can begin scanning their items.